Easy Launch Framework Book a call

60-day, purely 1-on-1 mentorship

You are good at your job. Why does it feel like nobody sees it?

The Easy Launch Framework turns the skills you already use at work into your first paying client in 60 days. You keep your job, and I work with you one on one, every single week.

Book your ₹199 clarity call

A 1-on-1 call about where you are right now. You leave with a clear next step, whether or not you join. After you pay, you get an email with a link to pick your time. If this program is a fit, I will tell you. If it is not, I will tell you that too. If you join the program, your ₹199 is adjusted in the fee.

Have a question first? Message me on WhatsApp

Watch this first

A short message from me, about 2 and a half minutes.

How it works

Three simple steps

  1. Book a ₹199 clarity call

    You pay on the payment page. You get an email with a link to pick your time.

  2. We talk, one on one

    You leave with a clear next step, whether or not you join. I also tell you honestly if the 60-day program is right for you.

  3. Join only if you want to

    If it fits and you say yes, I send you the program link. Your ₹199 is adjusted in the fee. If you do not join, you still keep everything you learned on the call.

Sound familiar?

You are the person your team calls when something breaks. You train the new joiners. You take the escalation nobody else wants. And when promotion season comes, someone else's name is on the list.

You reach home tired, open Instagram, and save another post about starting something of your own. You tell yourself, maybe next month.

You earn somewhere between ₹30,000 and ₹80,000 a month, and your family depends on that. So you cannot just jump. And a quiet voice keeps saying it might already be too late for you.

It is not too late. Your 5, 10 or 15 years of experience is exactly what people pay for. You just need someone to show you where to point it.

I was exactly where you are

I spent 18 years in corporate India. I started in BPO, handling US mortgage clients. Then I spent 10 years in real estate post-sales. I was the go-to person for every escalation, I trained junior colleagues, and I still watched other people get promoted again and again.

In June 2026 I resigned and shared my story in one reel. It reached millions of people, and over 10,000 of you messaged me to say, this is my story too.

I am not a guru. I am someone walking this path a few steps ahead of you, and I share every step honestly as it happens. I built this program so I can walk it with you, one person at a time.

In their words

What people say after talking to me

These are real messages from people I have spoken with or who follow my work. They are about the calls and the guidance. I am not showing them as program results.

In his own words, sent to me directly.
"The way you explained everything so patiently and honestly really helped me. It genuinely felt like I was talking to an elder brother. I truly appreciate your guidance and kindness."
Satyam
"I respect you a lot. We need people like you in this industry. You didn't wait to become a 'pro' to help. You're willing to share what simply worked for you."
Mapule Moloi
"I thought it would be a half-hour call, but you explained everything for two hours. You patiently heard all my problems and answered everything. Your follower and student for life."
Kaushik
"You helped me when I wasn't clear about my next step. I managed to figure out my avatar after seeing what you shared. It means a lot to me."
Purushottam Joshi
"It was a really warm and empowering session for me. It inspired me to take the first step toward financial independence beyond my corporate job."
Pratik Wagh
"I used the point you gave me in my latest video and engineered it a little. It's gonna go viral for sure. Ever since I've been watching you, you've been changing my mindset for good."
Nishank Parmar

Real messages from real people, shared with their permission.

What you walk away with

Three results, one mentor beside you

  • Your first paying client

    Built from the skills you already have, in 60 days.

  • A real Instagram presence

    A profile, scripts and a content system built around your niche and your story. You film, and during your 60 days I edit and caption. You also get the roadmap I followed to reach 10,000 followers, and I stay with you until you reach 10,000 followers, as long as you keep showing up.

  • Complete 1-on-1 guidance

    Every week, every step, until you have a genuine side income.

The 60-day journey

One rung at a time

Each stage stands on the one before it. You always know what you are doing this week and why.

  1. Days 1 to 7

    Foundation

    Know what you are selling and who you are selling it to. We list your skills, pick one niche and build your complete core offer, written as one clear sentence. You leave the week with one niche, one offer and total clarity.

  2. Days 8 to 14

    Presence

    Your Instagram bio and profile are rewritten with you on a live call. You set up your content pillars and your first 7 posts are written and scheduled, using the templates.

  3. Days 15 to 23

    Audience

    You make your first three reels with a simple structure: hook, story, value, call to action. You start warm conversations with the people who engage, and you collect your first testimonials.

  4. Days 24 to 35

    Sales

    This is the stage the whole program builds toward. Every warm lead runs through the 8-stage Comment-to-Client system, and every objection has a word for word reply. The goal is your first paying client.

  5. Days 36 to 60

    Scale

    You repeat the cycle with more volume. Every 7 days we review what is converting and what is not, and you keep working toward 10 clients and 10,000 followers.

  • 3 live 1-on-1 calls every week. No time limit on a call, and every call is recorded. You work with me directly, so nobody stays stuck for long.

  • WhatsApp between calls. If you are stuck on Monday, you message me. You do not wait for next month.

  • A board that shows what is next. Your whole journey is tracked on a Trello board, so you never wonder what to do next.

  • It does not end on day 60. You get a results review, a next-90-day roadmap and a place in the alumni community.

Included with the program

12 bonuses, 3 add-ons and a Bonus Vault

This is what makes it hands-on. Many of these I do for you or build live with you, so you leave the call with the thing built, not with homework.

Support and community

₹85,000

3 live 1-on-1 calls every week

Live coaching with me, three times a week for the full 60 days, which is at least 24 calls. There is no time limit on a call. Every call is recorded, and I can share the recording with you if you need it.

WhatsApp direct access

Ask me between calls, so a question never sits for a week and momentum stays alive.

Private WhatsApp mastermind

A room of other salaried professionals doing this at the same time. Nobody wants to be the one who did not post this week.

Your client-getting system

₹19,000

Comment-to-Client Closing Framework

The full 8-stage DM system, word for word: openers, qualifiers, objection replies and follow ups.

Done with youLanding page setup

I walk you through setting up your own free landing page, so you have a real place to send people and capture leads.

Built live with youBeginner automation setup

Your leads flow into a Google Sheet with a follow up message, so nobody slips through. No coding, no technical background.

Your profile and content

₹15,000+

15 content templates

A fill-in-the-blank swipe file, so a blank screen is never the reason you skip a day.

Done for you, on a live callInstagram bio and profile setup

I rewrite and set up your bio and profile with you, and you leave the call with it built.

Word for word reel and video scripts

Scripts adapted line by line to your niche and your story. You read them and record.

Done for youReel editing and captions

You film the video and send it to me. I do the rest: the editing, the captions and the script polish. During the 60 days, I edit up to 3 to 5 reels a week, and each one comes back to you within 48 hours of me receiving it. You are never stuck in an editing app after a long day at work.

My 10,000 followers roadmap

The exact Instagram roadmap I followed to reach 10,000 followers. I share the same strategy with you, step by step, and adapt it to your niche.

Direction and authority

₹13,000

607 Niche Ideas Vault

607 niche ideas across 40+ categories, so not knowing what to sell stops being the reason.

GPT Business Action Planner

A custom AI tool. Give it your niche, skills and goals, and it hands back your personal roadmap.

Personal brand and media authority playbook

The story framework I used to be featured on Moneycontrol, NDTV India, MSN and Hindustan Times, with no PR team and no ads. It is the framework I used. It is not a promise that you will be featured.

Three add-ons

₹18,000

"I might not get results."

Every reel and post, reviewed by me

Until you reach 10,000 followers, all your reels and posts are reviewed by me, so you grow faster. Each one comes back with my feedback within 48 hours of you sending it. This continues after day 60, as long as you keep showing up.

"It will be too much effort."

60-day content calendar

Ready-made and personalised to your niche, so "what do I post today" is answered for all 60 days. The scripts are written for you and I edit the videos you send, so your only job is to film.

"It will take too long."

Fast-track clarity session

A focused 45 minute call in Week 1 to lock your niche, your ideal client and your offer before anything else starts.

The Bonus Vault

8 extras

  • Zero-cost tech stack. The free tools I use, so you spend nothing before your first client.

  • 60-day roadmap sheet. One printable page of the whole journey.

  • Daily 30-minute checklist. Tick the box, done.

  • Completion certificate. Certified Side-Income Launcher, shareable on LinkedIn.

  • Welcome email sequence. The pre-written sequence I use, for your own first customers.

  • Monthly alumni call. A call that continues after the 60 days.

  • Hardcopy workbook. Printed worksheets mailed to your home.

  • Refer and save. Refer one person, get 10% off your own program fee.

₹1,50,000+

Value of the bonuses and add-ons, before counting the core 60-day coaching itself.

If you book the ₹199 clarity call, you also receive three of these with it: the Comment-to-Client Closing Framework, the 607 Niche Ideas Vault and the GPT Business Action Planner.

The guarantees

If it takes longer, I stay

I do not want you carrying all the risk. Both guarantees are about my time and my support. You do the work and show up to your scheduled calls, and I stay with you.

60DAYS

Your first paying client

Complete every weekly task, show up to your scheduled calls, and send the minimum outreach conversations each week.

If you still have no first paying client after 60 days, I will personally work with you for another 30 days at no extra cost, to help you land one.

90DAYS

10,000 followers

Post consistently, engage with your audience in the first hour every time, and follow the content system for 90 days.

If you have not crossed 10,000 followers, I will keep coaching you on content and growth, one on one, at no extra cost, until you do, as long as you keep showing up.

Days 1 to 60

The core program

3 live calls every week, WhatsApp access and the full curriculum.

To day 90

30 extra days

If you have no first client yet, I keep working with you.

After day 90

Growth coaching

Content and growth coaching continues until you cross 10,000 followers, as long as you keep showing up.

The first guarantee runs to day 90. My support toward 10,000 followers continues until you reach it, as long as you keep showing up. They apply when you have done the work and met the conditions above. These are guarantees of my support. They are not a guarantee of income.

Fit

Who this is for

This is for you if

  • You have at least 5 years of real work experience.
  • You want a real side income, and one day the choice to leave your job.
  • You will do the weekly tasks and show up to your scheduled calls.
  • You are ready to be coached, including hearing it when something is not working.

This is not for you if

  • You want money overnight.
  • You want me to do everything while you watch.
  • You are just starting your career and have no work experience yet.
  • You need a promise of a fixed income. I cannot give that, and nobody honest can.

Questions

Maybe you are thinking

₹40,000 is a lot for me.

It is, and I will not pretend otherwise. For many people reading this it is close to a month's pay. That is why you start with a ₹199 call, so you only join the full program if it makes sense for you, and why there are two guarantees. If the timing is wrong, I would rather tell you now. If you have a credit card, you can also pay in monthly EMIs.

I have no time.

Most people I talk to work a full day and have a family waiting at home. The plan is built around that. You get a daily 30 minute checklist and three live calls a week, and between calls you can message me on WhatsApp.

What if I fail?

Then the guarantees apply. If you have done the weekly tasks, shown up to your scheduled calls and sent the minimum outreach, and you still have no first paying client after 60 days, I keep working with you for another 30 days at no extra cost. If you post consistently for 90 days and are not at 10,000 followers, I keep coaching you at no extra cost. My support toward 10,000 followers continues until you reach it, as long as you keep showing up.

Is it too late for me?

I started this at 38, after 18 years in a job. The years you have put in are the asset here. Clients pay for experience, and you already have it.

I do not know what to sell.

That is the first thing we solve, together. In Week 1 we audit your skills and pick one niche, and you get a 45 minute clarity session and the 607 Niche Ideas Vault to start from. Every year of your job is material.

I have no audience.

Nobody starts with one. Your bio and profile are set up with you on a live call, you get word for word reel scripts, a 60-day content calendar, and the roadmap I followed to reach 10,000 followers. You film the videos and send them to me, and during the 60 days I edit them and write the captions within 48 hours. I also review all your reels and posts until you reach 10,000 followers, as long as you keep showing up. The followers guarantee backs this up.

I need to ask my family first.

Please do. I would worry if you did not. You are welcome to bring your partner or a family member to our first conversation, so they can ask me anything directly.

You only just started. Why should I trust you?

Fair question. I am still building this in public, and I will not claim results I do not have yet. What is real is 18 years of work experience, one reel that reached millions, and over 10,000 people who wrote to me. The first two people have already joined the program, and I am working with them now. You can also talk to me before you decide anything.

I can learn this free on YouTube.

You can, and many people do. YouTube cannot look at your situation and tell you what to do next. That is what you pay for here, along with the guarantees.

The investment

₹40,000

One time. Everything on this page is included.

If you have a credit card, you can pay in monthly EMIs. Your bank sets the interest, so check the rate with them.

I take only 5 new clients a month. That is the real limit of how many people can get three live 1-on-1 calls a week and personal reviews at the same time.

What is included

  • The 60-day Easy Launch Framework
  • 3 live 1-on-1 calls every week
  • WhatsApp access between calls
  • 12 bonuses and 3 add-ons
  • Reel editing and captions done for you, plus my 10,000 followers roadmap
  • The Bonus Vault
  • I work with you until you reach 10,000 followers, as long as you keep showing up
  • 2 guarantees, backed by my support

The first step is a ₹199 clarity call with me. You leave with a clear next step, whether or not you join, and we look at your skills and your situation. If this program is right for you, I will tell you. If it is not, I will say so.

Book your ₹199 clarity call

After you pay, you get an email with a link to pick your time. If you join the program, your ₹199 is adjusted in the fee.

Have a question first? Message me on WhatsApp Read the terms and refund policy

Build the ladder before you leave the building.

Terms and refund policy

The fine print, in plain words

Please read this before you pay. Last updated 11 October 2026. If anything is unclear, message me on WhatsApp and I will explain it.

1. Who this is with

Easy Launch Framework is run by Dharam Pandey (Dharmendra Suresh Pandey), Mumbai, India. In these terms, "I" and "me" mean Dharam Pandey, and "you" means the person who pays.

2. The ₹199 clarity call

You pay ₹199 on the payment page. After payment you get an automatic email with a link to choose a time. You can reschedule for free if you tell me at least 24 hours before the call. If I miss the call or cancel it, you get a new time, or a full refund if you prefer. Once the call has taken place, the ₹199 is not refunded. If you later join the 60-day program, your ₹199 is adjusted in the program fee.

3. The 60-day program

The program fee is ₹40,000, paid once. If you took the clarity call, you pay ₹39,801 after the ₹199 is adjusted. I send you the payment link only after we have spoken and you have told me you want to join. Nothing is charged for the program before that. If you pay by credit card, you can choose monthly EMI at checkout. The interest and charges for EMI are set by your bank, and I do not control them. The 60 days start from your onboarding, which happens after your payment is confirmed. The program includes what is described on this page.

4. Refunds on the program

If you change your mind within 3 days of paying, and before I have started any work for you, I refund your program fee in full, minus the payment gateway charges. Work includes your onboarding call, your clarity session, profile setup, scripts, reviews and editing. After work has started, the fee is not refunded, because I reserve a place for you and I have limited places each month. The two guarantees below still apply to you. To ask for a refund, message me on WhatsApp. Approved refunds are returned to the original payment method, usually within 7 to 10 working days.

5. The two guarantees

The first guarantee gives you 30 extra days of my support if you have no first paying client after 60 days. The second gives you continued coaching on content and growth if you have not reached 10,000 followers after 90 days. Both apply only if you have met the conditions on this page: you complete the weekly tasks, show up to your scheduled calls, send the minimum outreach conversations each week, post consistently, and engage with your audience in the first hour. We agree the minimum outreach number together in writing at onboarding, so it is clear to both of us. The first guarantee runs to day 90, and my support toward 10,000 followers continues until you reach it, as long as you keep showing up. They are guarantees of my time and my support. They are not a guarantee of income, clients or followers.

6. What I need from you

You film your videos and send them to me, with the script you filmed. During the 60 days, I edit and caption up to 3 to 5 reels a week, and each one comes back within 48 hours of me receiving it. After day 60, I keep reviewing your reels and posts and guiding you until you reach 10,000 followers. Showing up means you keep posting, keep sending your reels for review, and attend your scheduled calls during the 60 days. Each reel or post gets one round of review, and I send my feedback within 48 hours of receiving it. If you stop sending videos or stop attending calls, I cannot do this work, and the guarantees pause until you start again. If you do not post or send anything for 30 days in a row, my support pauses, and it starts again as soon as you return to posting and sending your reels.

7. Calls and recordings

You get 3 live 1-on-1 calls every week, with no fixed time limit. Calls are recorded, and I can share a recording with you if you need it. I use recordings only to serve you. I will not share your recordings, messages or results publicly without your permission.

8. No promise of income

I share what has worked for me and what I teach you to do. Your results depend on your effort, your skills, your niche and your market. Nothing on this page is a promise or an estimate of what you will earn. The testimonials on this page are about calls and guidance, and they are not typical program results.

9. Your information

I collect your name, email and phone number when you pay or message me. I use them only to deliver the call and the program and to contact you about them. Payments are handled by Razorpay, and I do not see or store your card or bank details. I do not sell your information.

10. Law and contact

These terms follow the laws of India, and the courts in Mumbai have jurisdiction. I may update these terms. The terms you accepted when you paid are the ones that apply to you. To ask a question or request a refund, message me on WhatsApp at +91 72489 56293.